

The VIA Institute on Character has its mission to help people change their lives and is dedicated to bringing the science of Character Strengths, which is the backbone of Positive Psychology and a proven tool for positive emotion, self, and team engagement, to the world. These strengths are universally morally valued, helping individuals stay grounded in humanity, integrity and wisdom—qualities that are increasingly vital in a fast-changing, AI-driven world.
SMCOVEY USA, managed by David M.R. Covey, former COO of Franklin Covey and the son of Steven Covey, author of the internationally recognised book
"The 7 Habits of Highly Effective People," together with The VIA Institute on Character, are the key partners, giving Plusitives Co., Ltd. as the only licensee in Thailand to enable VIA’s life-changing content to reach countless individuals and organisations.